Cheryl Pipia, Head of Global Sales Management at T. Rowe Price, shares how her team is navigating digital transformation in a highly regulated industry. From eliminating inefficiencies to driving behavior change, Cheryl reflects on the power of unlearning, the importance of client trust, and how technology — including Seismic — is helping her team work smarter while staying human at the core.

In an industry rooted in tradition and regulation, change is not easy, but for Cheryl Pipia, Head of Global Sales Management at T. Rowe Price, transformation is not just possible, it's essential.

Her mission is clear: empower her teams to move faster, think smarter, and still keep the heart of the client relationship intact. That’s why T. Rowe Price is embracing technology to reduce complexity and create space for what really matters: trust. “Time is precious in this business,” Cheryl says. “Swiveling between systems is hard and time-consuming. We’re working to make that easier.”

That philosophy has inspired internal pilots like the aptly named “Swivel Chair” initiative. A deliberate effort to eliminate wasted motion and bring critical information together, so teams can focus on high-impact, consultative work.

With solutions powered by Seismic and a forward-thinking approach to enablement, Cheryl is helping her organization evolve while staying deeply human in the process. “The heart, their knowing of the client, the consultative approach, is what’s going to build that trust.”

For Cheryl, innovation is personal. Drawing from her humanitarian work, she brings empathy and self-awareness into every initiative. She believes change doesn’t start with new tools, it starts with unlearning. “Unlearning is such a critical part of change management. You’re getting people to think differently about how they’ve performed in certain roles for decades.”

By creating a culture rooted in curiosity and continuous learning, Cheryl is laying the foundation for sustainable transformation. And through platforms like Seismic, her team is not only more connected and capable, they’re more present, more responsive, and more empowered than ever before. “When I think about what technology offers to financial services, it gives us the opportunity to do things better. And maybe at the end of the day, it’s just that simple. We just want to make people better.”