go-to-market
Go-to-market (GTM) reflects the strategy and process it takes to bring a product or service to market. It incorporates market analysis, product positioning, pricing, and promotional activities. A well-executed GTM strategy leverages highly coordinated activities from enablement, marketing, and sales teams.
Go-to-market FAQ
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Similar Glossary Terms
Revenue enablement
Revenue enablement unites all revenue driving teams to ensure consistent and personalized experiences.
Learn MoreSales enablement strategy
A sales enablement strategy is the plan to train and coach sales teams and give them the tools and content they need to advance deals.
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