go-to-market
Go-to-market (GTM) reflects the strategy and process it takes to bring a product or service to market. It incorporates market analysis, product positioning, pricing, and promotional activities. A well-executed GTM strategy leverages highly coordinated activities from enablement, marketing, and sales teams.
Go-to-market FAQ
A go-to-market (GTM) team is a cross-functional team responsible for introducing and selling a company’s products or services to its target audience. It includes all the stakeholders and teams — usually comprised of sales, marketing, customer success, and enablement — required to acquire and retain customers.
A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will bring its products or services to market and effectively reach its target customers. A well-defined GTM strategy aligns the company’s resources and activities with its overall business objectives. It often includes:
- Market analysis
- Product positioning
- Target audiences
- Distribution channels
- Marketing and promotion
- Sales strategy
- Customer experience and support
- Metrics and definitions of success
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