Sales enablement
Sales enablement is the strategic use of people, processes, and technology to improve sales productivity and increase revenue.
Sales enablement FAQ
As the enablement industry continues to grow, so do the number and quality of tools. There are several enablement tools and capabilities we believe organizations should include in their tech stack, including content management, content automation, training and coaching, and sales engagement.
Read the ArticleSales readiness is similar to enablement, but they aren’t the same. Enablement removes barriers for sellers by giving them the tools and content they need. Sales readiness ensures that sellers are equipped with the right skills and knowledge needed to engage prospects.
Read the ArticleDepending on available resources, headcount, goals, and priorities, sales enablement ownership will be unique to your organization. Typically, sales enablement includes alignment and collaboration between sales, sales enablement, and marketing departments.
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Similar Glossary Terms
Sales enablement platform
Sales enablement software reduces the workload of sales and customer service teams.
Learn MoreSales enablement strategy
A sales enablement strategy is the plan to train and coach sales teams and give them the tools and content they need to advance deals.
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