Sales kickoff

Sales kickoffs are annual or bi-annual events designed to define the go-to-market (GTM) strategy and motivate sellers to reach or exceed their sales targets.
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Sales kickoff FAQ

A lot of preparation goes into a great SKO. Here are some important steps to take for planning your event.

  1. Align with key stakeholders
  2. Create a planning committee
  3. Define goals and objectives
  4. Decide the event format
  5. Determine your budget
  6. Create a theme
  7. Outline your agenda
  8. Remember the logistics
  9. Recruit speakers
  10. Pitch the event

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