The exact components of your sales playbooks will depend on a number of factors that range from your products and services to seller needs and preferences. However, every sales playbook should help employees identify:

1. What they should know about the product, service, or campaign that the playbook focuses on
2. What they should say during specific scenarios or conversations
3. What content and information they should share to better engage with prospects
4. What else they should do — like watch a webinar, complete training, or practice a pitch — to be better prepared